Presented by: Stacey McCormack, Musimack Marketing CEO

Do you know what’s working and what’s not on your website?

Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences.

In this workshop we’ll review the most important reports to help you create a healthy, ongoing SEO strategy and build your Google authority:

1. Traffic Channel: Organic Search, Referral, Direct, Organic Social, Paid Search

2. Traffic referral source

3. Social media channels

4. Engagement rate

5. Geography: City, State, Country

6. Most viewed pages

7. Blog readership

8. Video views

9. PDF downloads

10. Tech: devices & browsers

Explore Custom Dashboards

Learn to build custom dashboards for easy access to key reports. Design a dashboard based on your most critical business goals, with visual data displays including tables, donut charts, line charts, bar charts and geo maps.

Transitioning from Universal Analytics to Google Analytics 4

In October 2020 Google released a new version of analytics called Google Analytics 4 (GA4). GA4 is the new default analytics platform which replaces Universal Analytics (UA), effective July 1, 2023. In the meantime, you have the option to run both versions concurrently. It’s recommended to install GA4 immediately in order to start building history on the new platform. This workshop covers GA4 exclusively.

Prerequisites: This workshop will not cover Google Analytics account setup and installation, as the installation procedure varies depending on your website platform. Please seek out a YouTube video tutorial for your specific website platform or consult your webmaster for installation support. It is expected you will have your GA4 account setup and installed on your website prior to the workshop. No further experience required.

REGISTER NOW

Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business. Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business. A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital Advertising formats. Today, she helps small businesses shine online through website design & development, SEO, social media and digital advertising.

Presented by: Stacey McCormack, Musimack Marketing CEO

Your website is a key component of your overall branding and marketing strategy. It's an opportunity to establish your credibility and demonstrate experience in your business industry. You’ll learn tips to expand your online presence and increase your website traffic with strategic SEO (Search Engine Optimization).

Discover a variety of tactics you can implement immediately to build your Google authority and be more competitive in search results for your business category. SEO is based on over 200 factors that Google considers to determine your rank position. We’ll focus on those factors most highly weighted by Google and those which we can most effectively influence.

Discussion topics include:

1. On-page SEO. On-page SEO refers to the factors you can control on your own website like content, page titles, meta descriptions, header tags, image tags, and schema.

2. Off-page SEO. Ranking factors that occur off your website reflect your site’s popularity, relevance, trustworthiness, and authority.

3. Social Proof. Explore how your social media activity affects your SEO.

4. Local Business Listings.  Online directories like Google, Bing & Yelp are critical components of your online presence.

5. Blog. SEO-friendly blogs can create thought-leadership and be a great traffic-driving tool.

6. Google Analytics. Identify what’s working and what’s not on your website; Build SEO strategy based on traffic trends, user characteristics, user behavior and user preferences.

REGISTER NOW

Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business. Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business. A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital Advertising formats. Today, she helps small businesses shine online through website design & development, SEO, social media and digital advertising.

Presented by: Stacey McCormack, Musimack Marketing CEO

This workshop offers an introduction to the Top 5 social media channels and local business listings to generate free marketing exposure. We’ll review simple tips and little-known tricks to optimize your social media for the greatest marketing advantage.

Make Your Social Media Work Harder For You!

Overview:

• Leverage FREE online marketing opportunities for your small business.

• Establish a professional and engaging online presence for your brand.

• Enhance SEO and improve online visibility with social media and local business listings.

We’ll review the unique strengths and weaknesses of each social media channel, compare and contrast audience size and demographics, and review when/why/how each channel is used. We’ll examine the business value of social media and how it can benefit your bottom line. Further discussion points include: Growing your social media audience and creating greater reach & engagement with free online productivity tools (ie: graphic design, animation, scheduling, etc.). With a little online marketing savvy, even small businesses can make a big impression! Social Media is a huge topic and Stacey will pace this workshop to include the most essential elements within three hours.

REGISTER NOW

Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business. Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business. A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital Advertising formats. Today, she helps small businesses shine online through website design & development, SEO, social media and digital advertising.

Presented by: Stacey McCormack, Musimack Marketing CEO

Do you know what’s working and what’s not on your website?

Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences.

In this workshop we’ll review the most important reports to help you create a healthy, ongoing SEO strategy and build your Google authority:

1. Traffic Channel: Organic Search, Referral, Direct, Organic Social, Paid Search

2. Traffic referral source

3. Social media channels

4. Engagement rate

5. Geography: City, State, Country

6. Most viewed pages

7. Blog readership

8. Video views

9. PDF downloads

10. Tech: devices & browsers

Explore Custom Dashboards

Learn to build custom dashboards for easy access to key reports. Design a dashboard based on your most critical business goals, with visual data displays including tables, donut charts, line charts, bar charts and geo maps.

Transitioning from Universal Analytics to Google Analytics 4

In October 2020 Google released a new version of analytics called Google Analytics 4 (GA4). GA4 is the new default analytics platform which replaces Universal Analytics (UA), effective July 1, 2023. In the meantime, you have the option to run both versions concurrently. It’s recommended to install GA4 immediately in order to start building history on the new platform. This workshop covers GA4 exclusively.

Prerequisites: This workshop will not cover Google Analytics account setup and installation, as the installation procedure varies depending on your website platform. Please seek out a YouTube video tutorial for your specific website platform or consult your webmaster for installation support. It is expected you will have your GA4 account setup and installed on your website prior to the workshop. No further experience required.

REGISTER NOW

Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business. Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business. A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital Advertising formats. Today, she helps small businesses shine online through website design & development, SEO, social media and digital advertising.

Presented by: Stacey McCormack, Musimack Marketing CEO

Your website is a key component of your overall branding and marketing strategy. It's an opportunity to establish your credibility and demonstrate experience in your business industry. You’ll learn tips to expand your online presence and increase your website traffic with strategic SEO (Search Engine Optimization).

Discover a variety of tactics you can implement immediately to build your Google authority and be more competitive in search results for your business category. SEO is based on over 200 factors that Google considers to determine your rank position. We’ll focus on those factors most highly weighted by Google and those which we can most effectively influence.

Discussion topics include:

1. On-page SEO. On-page SEO refers to the factors you can control on your own website like content, page titles, meta descriptions, header tags, image tags, and schema.

2. Off-page SEO. Ranking factors that occur off your website reflect your site’s popularity, relevance, trustworthiness, and authority.

3. Social Proof. Explore how your social media activity affects your SEO.

4. Local Business Listings. Online directories like Google, Bing & Yelp are critical components of your online presence.

5. Blog. SEO-friendly blogs can create thought-leadership and be a great traffic-driving tool.

6. Google Analytics. Identify what’s working and what’s not on your website; Build SEO strategy based on traffic trends, user characteristics, user behavior and user preferences.

REGISTER NOW

Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business. Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business. A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital Advertising formats. Today, she helps small businesses shine online through website design & development, SEO, social media and digital advertising.

Presented by: Stacey McCormack, Musimack Marketing CEO

Make your social media work harder for you! This workshop offers an introduction to the Top 5 social media channels for small businesses, along with the Top 5 local business listings to generate free marketing exposure for your business. We’ll review simple tips and little-known tricks to optimize your social media for greatest marketing advantage.

Overview:
Leverage FREE online marketing opportunities for your small business.
Establish a professional and engaging online presence for your brand.
Enhance SEO and improve online visibility with social media and local business listings.

REGISTER NOW

Presented by: Stacey McCormack, Musimack Marketing CEO

Do you know what’s working and what’s not on your website?

Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences.

In this workshop we’ll review the most important metrics to help you create an ongoing SEO strategy and build your Google authority.

Google has recently released a new version of analytics. Our focus will be on the classic version, Universal Analytics.

NOTE: This workshop will not cover Google Analytics installation. The procedure varies depending on your website platform. Please seek out a YouTube video tutorial for your specific website platform or consult your webmaster prior to the class.

REGISTER NOW