Presented by: Stacey McCormack, Musimack Marketing CEO
Do you know what’s working and what’s not on your website?
Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences.
In this workshop we’ll review the most important metrics to help you create an ongoing SEO strategy and build your Google authority.
Google has recently released a new version of analytics. Our focus will be on the classic version, Universal Analytics.
NOTE: This workshop will not cover Google Analytics installation. The procedure varies depending on your website platform. Please seek out a YouTube video tutorial for your specific website platform or consult your webmaster prior to the class.