The key to successful advertising on Facebook and Instagram is audience targeting. There are several options that we will explore to best achieve your marketing goals:
Location: Target specific locations, from entire countries down to certain zip codes.
Demographics: Target demographics such as age, gender, language, job title, household (married, kids), employment category and more.
Interest-Based: Target users with certain interests. Select from thousands of user interest options, from everything from movies to users' favorite retail stores.
Dynamic Ads/Retargeting: Target users who have previously visited your website. Remarketing is important because it can take multiple brand exposure points to get a user to convert.
Custom Audiences: Target your ideal audiences by importing your customer list into Facebook (ie: email, phone, address) to reach your current customers and promote return business.
Ad Placements: Place ads across Instagram and Facebook on the newsfeed, in stories, in the marketplace, in searches, articles and Instagram explore.