Google Ads Management
Google is the #1 search engine in the U.S. & Canada with an 88% market share
Get Started With Google AdsBenefits of Google Ads
Google Ads provide a unique opportunity to reach people who are specifically in the market for your product or services. The user enters a search term in the Google search engine, and they are shown ads that match their search criteria. Google Ads get priority placement in search results, over organic (non-paid) website listings. They also provide more extended messaging capability and custom links, above and beyond the organic listing. Professional Google Ads strategies can be an effective way to connect with potential clients and have them enter your sales funnel.
As of 2022, Google has a 83% market share (for searches)
63% of people have clicked on A Google ad
65% of people click on an ad when making a purchase
Our Google Ads Expertise
Our digital advertising team is passionate about helping companies grow and get the most out of their Google Ad campaigns. Google Ads benefit businesses of all sizes through in-depth and strategic account buildouts, cutting-edge management, and ongoing strategy and optimizations.
Musimack Marketing builds out strategic campaigns, writes hundreds to thousands of specific and targeted ads, and crafts ongoing, data-driven strategies and optimizations for different accounts. Don’t just launch ads and forget about them. With a dedicated team supporting your business, you can be assured your account receives the long-term treatment it needs to be successful. Trust Google Ads experts who will put time into your account.
Musimack Marketing builds out strategic campaigns, writes hundreds to thousands of specific and targeted ads, and crafts ongoing, data-driven strategies and optimizations for different accounts. Don’t just launch ads and forget about them. With a dedicated team supporting your business, you can be assured your account receives the long-term treatment it needs to be successful. Trust Google Ads experts who will put time into your account.
How Google Ads Work:
Google ads operate on a pay-per-click (PPC) model, which means you aren’t charged until someone clicks on your ad. The cost per click depends on multiple factors including your business category, ad messaging/relevancy, keyword popularity and your keyword bid amount. Additionally, cost per click varies significantly based on the demand from your competitors. There is no minimum required ad spend, but the nature of the auction pricing model requires a competitive daily budget to optimize ad reach and performance.
You are only charged when someone clicks on your ad
Show relevant ads based on keywords users are searching
Increase conversion rate by showing users specific landing pages
Google Ad Types
Search Ads
Google search ads show in search results when users are looking for products and services on Google. These ads can be shown above or alongside Google organic listings and give your business a competitive advantage over your competitors. Google search ads can show on both desktop and mobile searches.
Display Ads
Google display ads are visual ads that show on the Google search network and partner websites. They can be effective in increasing brand awareness and for remarketing purposes. The goal is to show your product or service in a visually engaging way that connects with your audience.
Shopping Ads
With Google shopping ads, you can showcase your products while users are searching for them. This ad type gets priority placement on Google search, showing on top of the search results (above the search ads and organic listings). The ad allows for product photo, title, description, promotion & more.
Our Google Ads Buildout Process
1. Research
We research both your business and your industry to gain insight for the campaign buildouts. This includes interviewing you, the business owner, for internal data as well as conducting quantitative research on your overall industry.
2. Buildout
After research, we spend time building out the Google Ads campaigns based on your business goals and our research. This includes setting the strategic ad targeting, the daily budget, ad placements, ad creation and more.
3. Landing Page Creation
Part of our “buildout” phase is landing page design and development. Our team uses modern user experience (UX) practices to craft high-performing landing pages built to convert and increase brand awareness.
4. Launch
After our team builds out the campaigns and landing pages, we launch the account for the world to see.
5. Report & Analyze
After the campaigns run for a month, we begin analyzing the data to look for improvements. We also create in-depth metric reports each month so you can see the status of the account performance.
6. Ongoing Strategy
We are not a “set it and forget it” marketing agency. Digital campaigns take ongoing strategy to perform at high levels. Our team is monitoring your account multiple times a week, and creates new strategy points on a monthly basis.
Build Landing Pages For Conversion
One of the most important (if not the most important) of any digital ad campaign is the landing pages. An effective landing page needs to be targeted, specific and relevant to the product or service that you are advertising. In fact, major channels like Google and Facebook will charge more for advertising costs if your landing page is not specific to your product or service. Another aspect is making sure that your landing pages are optimized for mobile, providing a good experience to your users. Our team creates custom and specific landing pages for your ad campaigns built to convert, ensuring a great user experience.
Know How your Campaigns Are Performing With In-Depth Reporting
Know exactly how your Google ads perform with our in-depth monthly reports. Track and compare performance metrics that are most meaningful to your business. We can also schedule monthly calls to go over the reports and strategy points.