Why SEO Matters

Search Engine Optimization (SEO) determines where your website is ranked in organic Google search results against your competition. SEO is the process of building Google authority for your brand in order to expand your online visibility and increase traffic to your website.

A well-defined SEO strategy creates a competitive advantage by delivering a higher rank position in search results in your business category. Google rank position is influenced by over 200 ranking factors, both content and technical factors, but the most heavily weighted factors can be summarized by your website’s relevance, trustworthiness and authority.

When performed correctly and optimized regularly, SEO will not just drive “more” traffic to your website, but it will drive the “right” kind of traffic — your target audience — to your website. Sure, you want higher traffic counts, but you also want qualified users who are genuinely interested in your offerings and more likely to purchase from you. Every click made by the right source provides a better opportunity for a sale or service inquiry.