Branding establishes a positive perception of your business and creates an emotional connection with your audience. It amplifies differentiation and conveys a competitive edge in a crowded marketplace. Your brand is an ever-evolving reflection of your organization’s unique mission, target market, culture, core values and personality. An effective branding strategy incorporates multiple disciplines across business management, marketing, advertising, design, and psychology.
Benefits Of Branding
Build awareness, attract new customers and form a memorable impression. Branding further creates trust and brand loyalty. Trust is especially important because it can make the difference between intent (considering to buy) and action (making the purchase). Creative and intentional ongoing branding builds equity and lifelong relationships among your ideal customers and inspires passionate brand evangelists.
Brand Touchpoints
Strategic branding influences a wide array of consumer touchpoints:
Tag line
Elevator pitch
Logo
Domain name
Website
Trade shows
Mobile apps
Social media
Advertising
Direct Mail
Video
Speeches
Podcasts
Presentation
Proposals
Products & Services
Letterhead
Employees
Business card
Brochures
Promotional products
Email marketing
Direct Mail
Word of Mouth
“One eye sees, the other feels.” -Paul Klee
“Your brand is what other people say about you when you're not in the room.” -Jeff Bezos
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