How Pinterest Ads Work:
Pinterest ads are regular pins that are sponsored (paid for) in order to get shown priority placement to your target audience. Ads or “paid pins” come in 5 main formats: static image (most popular) carousal, video pin ads, shopping ads, and app download ads. Each ad format has certain campaign objectives that you can choose from. These include brand awareness, video views, traffic conversions, and catalog sales. There are a few different placements of the ads, which include the user's homepage (which is filled with pins that are relevant to their search history and pins), search results and more. Effective Pinterest ad campaigns match users with ads and content that they are interested in.
You are only charged when someone clicks on your ad
Show relevant ads based on keywords users are searching
Increase conversion rate by showing users specific landing pages